The City of Lumberton hired Benchmark Planning to develop a Downtown Master Plan in 2017. In 2021, Benchmark Planning worked with the City to develop a Downtown Design Overlay District in their Zoning Ordinance, and currently (2023), Benchmark is working with the City to update its Downtown Master Plan. Lumberton is located within the Coastal Plains region of southeastern North Carolina nestled along the banks of the Lumber River. The City is a regional hub of business activity positioned at the crossroads of Interstate 95 and Interstate 74 (US 74). Lumberton’s geographic location at the midpoint between New York and Florida has led to the development of the hospitality industry along Interstate 95. Hotels and restaurants serve travelers and provide employment opportunities within the region.  

The City’s Downtown Plan establishes a framework for promoting downtown as the focal point of cultural arts, entertainment, tourism and government in Robeson County; maintaining and protecting the historic architectural character and appearance of downtown; and making strategic investments in public infrastructure to support private investment. 

Plan Implementation
Wayfinding completed
Performance stage and fountain completed
Downtown Riverwalk and Overlook completed
Building renovations through facade grants completed
Downtown Design Overlay District completed
Alley enhancements completed