The City of Mount Airy is a thriving city of almost 10,000 people with a growing and vibrant downtown. The City has retained Benchmark Planning to help prepare a Downtown Master Plan to guide the growth and development of downtown over the next 5 to 10 years. Historic Downtown Mount Airy offers urban living that is enhanced by the serene beauty of the rolling foothills of the Blue Ridge Mountains. The downtown is home to local art, live music, abundant shopping, local wine, craft brews, and authentic dining experiences. Fostering a diverse variety of small businesses, services, and friendly people, Mount Airy is a true Southern Town with all the charm of Mayberry.  

The Plan, adopted in September 2022, has established a vision for a new Main Street streetscape, connection to the planned convention and conference center, the development of approximately 200 housing units, a wayfinding system, tourism and entertainment opportunities, a complete street transformation for major roads bounding downtown, and expected return on investment calculations and projects for proposed private development sites.